Tour de Cure

Red Riders

Individuals living with diabetes are why we ride, why we advocate and why we won’t stop until we find a cure. We want these individuals to recognized as a Red Rider to receive support and recognition on the day of the event and beyond.

group of people


  • Every day more than 4,000 people are newly diagnosed with diabetes in America. Nearly 115 million Americans have diabetes or prediabetes.
  • Our Red Rider/ Living Red initiative is for anyone living with diabetes (type 1, type 2, gestational), everyone at the Tour de Cure® will celebrate you.


  • Hundreds of people share a similar story, and hundreds more will support you when you register as a Red Rider and join our community.
  • Red Riders are who we ride for! On event day, Red Riders are recognized, cheered, encouraged, and much more. These participants will also receive elite recognition gear when fundraising goals are achieved.

To learn more about some of the ways we are supporting those living with diabetes, visit the links below:


National Sponsors


© 2021 American Diabetes Association

All rights reserved. Use of this Web site constitutes acceptance of our Terms of Use and Privacy Policy.

The American Diabetes Association is the nation's leading 501(C)3 nonprofit charity providing diabetes research, information and advocacy.

Tour de Cure is the premier fundraising campaign of the American Diabetes Association ®, now with virtual engagement designed for anyone and everyone to participate. The campaign has been expanded to include more members of our community and bring them together to learn about diabetes, healthy living and to support people living with diabetes. Tour de Cure is a unique opportunity for businesses, clubs, friends and families to form virtual teams with the vision of a life free of diabetes and all its burdens.

Credit Card Verification Code

The Verification Code is imprinted on credit cards to help merchants verify transactions when the actual card is not present, such as Internet purchases or donations. The merchant uses this number as part of the authorization process with the card issuer.

Please use the images below to locate the verification code for your card type.

Visa, Master Card, and Discover

Visa, Master Card, and Discover Verification Code

The verification code for Visa, Master Card, and Discover is a 3-digit number printed on the back of your card. It appears after the account number or last 4-digits of your account number, in the signature panel.

American Express Verification Code

American Express

The American Express verification code is a 4-digit number printed on the front of your card. It appears above and to the right of the embossed account number.


CREATE a new team

Become a captain of a new team.

JOIN a team

Join a team already registered for this event.

REGISTER as an individual

Participate without associating with a team.

Create a Team

You can create a team either through the "Register" button above where you'll first find the nearby event or by visiting the list of events associated with national company below.

Do not forget to associate your newly created team with this company.