LIFE FREE OF DIABETES LIFE FREE OF DIABETES AND ALL ITS BURDENS
Founded in 1991, Tour de Cure® was established with the objective to fund life-saving research, programs and advocacy. It also provided an opportunity to promote healthy and active living and encourage support for our diabetes community. The Tour de Cure has raised more than $312,000,000 million for the American Diabetes Association®. Thanks to generous funding partners and volunteers, Tour de Cure can direct funds raised by riders, walkers, runners and virtual participants directly to diabetes advancements, bending the curve for our diabetes community and working together towards a day where we will all live a life free from the burdens of diabetes.
The Tour de Cure is a fundraising event and most events require a fundraising minimum to participate. Check your local event website for varying fundraising requirements based on location.
We have outlined the 4 S’s to help you meet and likely exceed your goals. Once you are registered for the Tour de Cure, you will receive your own personal fundraising website to support your efforts, and you’re ready to take off! Participants who actively use their Participant Center and follow the 4 S’s raise SIX TIMES more than those who do not!
Set Your Goal
Why settle for just reaching the minimum? Set a higher goal to inspire yourself and your donors to make a bigger impact. What’s there to lose? Nothing, but the chance to fund more diabetes research! Check out the 2020 Recognition Gifts which are awarded to participants who achieve fundraising milestones!
Share your Story (and post a picture who doesn’t love to see your face!)
Don’t let your personal webpage stay blank! Tell your potential donors about your participation in the Tour de Cure. Consider the following questions when drafting your unique and personal story:
- What does Tour de Cure mean to me?
- Why did I make a commitment to participating in the Tour de Cure?
- How has diabetes impacted by life?
The most successful Tour de Cure participants have one thing in common: they ask as many people for support as possible, in very personal ways. The #1 reason people don’t donate is because they were never asked! Don’t procrastinate—from the moment you register for the Tour de Cure, it’s time to start communicating to your personal community about your goal!
Within your Participant Center you have access to pre-written email templates, links to download the Tour de Cure Mobile app and the newest feature, the Facebook Fundraiser! All these tools allow you to seek support from friends and family, current or former colleagues and classmates, neighbors, colleagues and YOUR SOCIAL NETWORK!
Check out our Fundraising Toolkit for how-to, guides, templates and more to support all your fundraising efforts.
Show up for your diabetes community!
We can’t wait to celebrate with you on Tour de Cure event day in your area. Your fundraising achievements will be rewarded by a well-planned event with supported routes, stocked rest stops, lunch, diabetes resources, kids’ activities and recognition gifts to thank you for your commitment!